Selected work & case studies

The
work.

Case studies, decks, campaigns and results. Every case has its own page, with the numbers I can publish and the films where they exist.

All Brand Growth Content Strategy Campaign
01

Wellfit

UAE. Six clubs, two launched from zero. AED 20M+ closed-won revenue from digital sources, 62K leads at AED 36.

Wellfit
→Open
case
02

Shama Perfumes

UAE · KSA · Oman. AED 2M+ attributed online sales; store +104% and orders +131% YoY; ROAS 2.1x → 4.7x on 38 UGC films.

Shama Perfumes
→Open
case
03

UFC Gym

UAE · Qatar · Kuwait. Launched the first club in Qatar from zero, now Head of Marketing for 10 clubs. QAR 18M+ membership revenue from digital leads, 60% digital share, CPA −20%.

UFC Gym Qatar
→Open
case
04

Barbero

Website, social, video and targeted ads for West Bay’s premium barbershop.

Barbero
→Open
case
05

N.Bar — Qatar

The entire marketing engine for the region’s leading nail bar — built from the ground up, online and offline.

N.Bar
→Open
case
06

Mayoral

The pandemic pivot: e-commerce built single-handedly — QAR 120K months on a QAR 3.8K ad budget.

Mayoral
→Open
case
07

Era Doha

Photography, videography and social for a nature-inspired dining concept.

Era Doha
→Open
case
08

Asapp App

Food-ordering app growth: ASO, ads, video — plus F1 and Qatar Golf event visibility.

Asapp
→Open
case
09

GenNext Hub

Reliance × Microsoft Ventures accelerator — community content that tripled the audience.

GenNext Hub
→Open
case
10

Saridon

Post-ban brand recovery for Piramal — #DardfreeDiwali made the national campaign lists.

Saridon
→Open
case
11

Brussels Airlines

Digital launch of the Mumbai→Brussels route — ticket sales 25% above target.

Brussels Airlines
→Open
case
12

Peter England

Social, shoots and repositioning for India’s #2 jeans brand.

Peter England
→Open
case
13

Canadian Wood

A social following built from zero for B.C. Canada’s lumber brand in India.

Canadian Wood
→Open
case
14

HUL (Unilever)

Employer-brand content for Hindustan Unilever’s careers platform.

HUL Careers
→Open
case
What the work delivered
QAR 10M+
Sales in one year — UFC Gym Qatar, two clubs launched from zero (2022–23)
QAR 120K / mo
Mayoral e-commerce revenue on a QAR 3.8K monthly ad budget, built single-handedly in the pandemic
−20%
Cost per acquisition across 10 clubs in three markets — UFC Gym UAE · Qatar · Kuwait
+25%
Brussels Airlines ticket sales above target — Mumbai to Brussels route launch
2K → 6K
GenNext Hub audience, tripled through community content (Reliance × Microsoft Ventures)
5K → 10K
Peter England Instagram followers, doubled with shoots and repositioning

Figures as stated in the original campaign decks and CV. Full numbers, budgets and dashboards are shared on request.