the things I build for myself.

Day job aside, these are the projects that keep me sharp.

Shaikhout: growing my own brand

You know how a Michelin-star chef ends the night eating McDonald’s? Most marketers are the same. We build every brand except our own. For a long time I kept my personal brand on the back seat, then in March 2026 I took the jump and started Shaikhout.

The best content strategists I have met are not just experts in their niche. They are obsessively aware of everything happening around them: the news, pop culture, health, transport, whatever is in the air that week. I think that is me. Relevant content is never only about your subject. It lives at the intersection of your subject and what people are already talking about.

So I started making content about how to be better as an individual, and it has resonated with far more people than I expected. The numbers below are organic.

I write, and I make videos

Longer thoughts go on Substack. The camera version goes on YouTube.

More side quests coming soon +