Saridon
India.

Rebuild trust in a brand that had just been banned.

Saridon — Piramal’s trusted over-the-counter painkiller — came off India’s banned list with its reputation bruised. The job was brand image recovery: rebuild trust, educate on safety, and re-establish market presence.

• 01 — Digital campaigns repositioning Saridon as the everyday headache answer.
• 02 — #DardfreeDiwali: non-skippable YouTube ads linking firecracker noise to headaches — "Burst your headache, not crackers."
• 03 — Relatable, quirky social content wired into daily-life moments.
• 04 — Consumer education on safety and efficacy throughout.