N.Bar
Qatar.

Build the entire marketing engine — from the ground up.

N.Bar is the UAE-born luxury nail care franchise — the pioneer of 360° beauty services for women. In Qatar, I was entrusted with developing and executing the complete marketing strategy, online and offline: awareness, engagement, and sales growth, with creative approaches the category hadn't seen.

• 01 — Strategic marketing plan aligning every initiative — organic, paid, offline — to the brand's goals.
• 02 — Organic growth engine: SEO, content marketing, photography & videography, always-on social.
• 03 — Influencer & micro-influencer program plus magazine collaborations for reach and credibility.
• 04 — Email & SMS campaigns nurturing existing clients into repeat bookings and upsells.
• 05 — Events, activations and service promotions that turned visits into memorable brand moments.
• 06 — Analytics on everything: data-driven decisions on campaigns, retention and expansion.