Case study — Startup ecosystem

GenNext
Hub.

Role — Social — WATConsult Period — 2017 Market — India Scope — Community · Content · Programs

The brief

Keep a whole startup ecosystem informed, motivated and loud.

Jio GenNext Hub — backed by Reliance Industries and Microsoft Ventures — accelerates early and growth-stage startups. The audience wasn’t one brand but an ecosystem: founders, mentors, investors and the startups themselves.

What I did

01 — An always-on engine of motivation, education and ecosystem news.
02 — Program pushes — Summer Program applications, Hot100 Awards partnership.
03 — Event coverage including Demo Day with national media pickup.
04 — Active community engagement across every follower type.

The work

GenNext Hub — Social content — Social content

From the original campaign deck.

What changed

Grew the Facebook audience from 2,000 to 6,000 — 3× in the year.

High engagement and vocal community feedback.

The page became the ecosystem’s notice board.

GenNextHub.

GenNext
Hub.