Case study — Menswear

Peter
England.

Role — Social Media Executive — WATConsult Period — 2016–2017 Market — India Scope — Social · Photoshoots · Campaigns

The brief

Sharpen a menswear giant for a younger India.

Peter England — Aditya Birla Fashion & Retail’s menswear staple and India’s second-largest-selling jeans brand — wanted more visibility and a fresher brand image in a hyper-competitive fashion market.

What I did

01 — Ran the brand’s social media accounts end to end.
02 — Organized photoshoots and produced the content engine behind every channel.
03 — Market research feeding a comprehensive repositioning strategy.
04 — Targeted digital campaigns that widened the audience.

The work

Peter England — Social content — Social content

Peter England — Lifestyle photography — Lifestyle photography

From the original campaign deck.

What changed

A sharper, younger brand presence across platforms.

A repeatable content pipeline from shoot to feed.

Campaigns that grew reach and product appeal.

PeterEngland.

Peter
England.