The first UFC Gym in Qatar, launched from zero, then two more. Now Head of Marketing for the group across the UAE, Qatar and Kuwait: brand, lead-gen, events, content, web and CRM, all run to membership revenue.
Revenue and share from the master sales sheets of both Qatar clubs (net membership amounts by lead source, 03 Mall 2022 – 2026 and 04 Mall 2023 – 2026). Ad figures from the Meta ad account. Group CPA and MQL→SQL figures as stated in my CV. Digital-sourced = Instagram organic and paid, Facebook, TikTok, Google and website leads.
UFC Gym is the global pioneer of MMA-inspired fitness, tied to the authenticity of the Ultimate Fighting Championship. As the first club in the country the mission was to reshape the region’s fitness narrative under #TrainDifferent. I owned the marketing end to end: brand, memberships, community, events, budgets and a creative team. Year one closed at QAR 10M+ in sales.
As Head of Marketing for the group I own the strategy and go-to-market direction for every club, the paid media that fills them, the content team that feeds the paid media, and the website and CRM that turn traffic into members.
Kuwait is the third market under the group plan. Awareness before the doors open, pre-sale interest converted into founding members, and content, paid media and CRM live on day one rather than month three. Launch numbers will be added as the first reporting periods close.