The work
From the original campaign deck.
Sell a new Mumbai→Brussels route in a crowded sky.
Belgium’s flag carrier was opening direct Mumbai–Brussels flights and needed real anticipation in a brutally competitive aviation market. I led the digital launch project in India.
From the original campaign deck.
Ticket sales came in 25% above what the airline anticipated.
The route launched with genuine hype, not just media spend.
A content library the brand kept flying with.