Mayoral
Qatar.

When the malls closed, build the store that never does.

Mayoral is Spain’s kidswear giant — 100+ countries, three Qatar locations. When COVID-19 shut the malls, I single-handedly developed the brand’s e-commerce website and kept the business selling.

• 01 — Built the e-commerce platform end to end during lockdown — catalogue, checkout, campaigns.
• 02 — Influencer partnerships that expanded reach and drove traffic.
• 03 — Digital campaigns across social and search, plus precisely-timed SMS promotions.
• 04 — Promotions and offers planned against sales data, tracked to revenue.
• 05 — CSR initiatives that gave the brand a community presence.
• 06 — POS materials supporting the three physical stores.