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Case study — App growth

Asapp
App.

Role — Growth & content Period — 2021–2022 Market — Qatar Scope — ASO · Ads · Video · Events
The brief

Kill the honk-and-call pickup ritual — one download at a time.

Asapp lets customers order from their favourite restaurants and schedule pickups from designated zones — no honking, no phone calls. The job: grow downloads and make it the go-to for modern dining in Qatar.

What I did
The work
Asapp — Social
Social
Asapp — F1 event
F1 event

From the original campaign deck.

What changed

Substantial growth in downloads and engagement — a go-to for food ordering in Qatar.

Major-event visibility at F1 and the Qatar Golf Tournament.

Stronger restaurant partnerships, driving more orders through the app.