Notes on brand & growth

The
journal.

Mayoral Qatar Instagram grid
Growth· 6 min read· 2 Nov 2026

Launching e-commerce in a lockdown

What building Mayoral Qatar’s online store, alone, in 2020 taught me about small budgets.

Read →
UFC Gym in-house photo and video
Performance· 7 min

Cutting cost per acquisition by 20% across ten gyms

Leads are cheap. Members are not. How we moved UFC Gym’s marketing from counting leads to counting revenue.

Read →
More notes on brand, growth and the craft of marketing are on the way. Subscribe below to get them.

Get the
notes.

Occasional writing on brand, growth and the craft of marketing. No spam.